And while social media and entertainment apps have since reclaimed their places at the top of the list, Zoom still remains one of the top 20 most downloaded apps globally. But one platform managed to break the App Store’s download record with almost 94 million iOS downloads between April and June, most of which came from India- and US-based users, Zoom pushed previous record-holder TikTok aside to claim its place as the most popular app in circulation. Tools such as Microsoft Teams, Cisco Webex, Google Meet and Slack hugely increased in popularity in 2020 as professionals around the world needed to find new ways to collaborate remotely. This ritual, or one very similar, is something that most of us have become extremely familiar with as organizations around the world have embraced a hybrid working format, increasing our reliance on video conferencing tools to meet with our teams. You’ve plugged in your headset, chosen your virtual background, and made sure that everyone else at home knows you’re about to join a very important meeting and mustn’t be disturbed.
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